ABCVIP’s 8th Annual Launch Party Debuts Jackie’s House at 5th&Mad
On November 10 in Murray Hill, the New York concierge company ABCVIP introduced Jackie’s House, a new event series, in a launch that was also a birthday celebration for its founder, Jackie Botelho.
On Tuesday, November 10, the New York concierge company ABCVIP held its 8th Annual Launch Party at 5th&Mad, the bi-level bar and event space on East 36th Street in Murray Hill. The annual party is the company’s occasion to show clients and members what comes next. This year the headline was the debut of Jackie’s House, a new event series, presented during a member showcase and preview. The launch was also a birthday celebration for ABCVIP’s founder and CEO, Jackie Botelho, and the evening continued into a party in her honor. ABCVIP event page
Two parts, one night
ABCVIP’s official event page laid the evening out in two parts. From 5:30 to 7 p.m., the Member Showcase & Preview, open to ABCVIP members and clients, offered an open bar, passed appetizers and “a first look at what’s next for Botelho, including the debut of Jackie’s House.” From 7 to 10 p.m., the celebration widened to invited guests for Botelho’s birthday party, with drink specials, light bites, entertainment and activations from the company’s partners.
The theme was “Starry Night,” billed as “an evening under the stars,” and the dress code asked for cocktail attire with a little shine, in gold, silver, black and white. Music came from DJ Johnny Stuart & Friends, with the page promising special live performances and surprises through the evening. A memorabilia auction of sports and entertainment items ran throughout the night, with proceeds going to support a family whose loved one is being treated for cancer, according to the event page.
Admission was by registration only. ABCVIP’s page stated that entry was strictly limited to confirmed guests with a valid e-ticket and government-issued photo ID, and registration has since closed.
What was launched
Jackie’s House was the announced debut. ABCVIP has not yet published a public description of the series beyond its name and its place in the showcase, so its format, schedule and membership terms have not been announced.
The launch belongs to a pattern. ABCVIP uses its annual party to introduce new ventures, and its official invitation for 2026 carried three marks side by side: Botelho, ABCVIP and LETRAC. A post featured on ABCVIP’s home page, recalling an earlier launch night, traces the same progression “from our early days at ABCVIP to launching Membership by Botelho” and then to “unveiling our global network, Letrac.” Jackie’s House is the latest addition to that family of brands. ABCVIP home page
From hotel concierge to her own company
Botelho built ABCVIP from hotel concierge work. In a 2024 interview with The Better Normal, she described starting in outside sales for W.B. Mason before moving to San Diego with no job lined up and cold-calling hotels. She became head concierge at Tower 23 in Pacific Beach, where, she said, a program she created moved the hotel from No. 11 to No. 3 on Tripadvisor in four months. The Better Normal interview
The interview dates the founding of ABCVIP to 2018. Botelho said she bootstrapped the company with $20,000, built its website herself, and owns all of it, with no partners or outside funding. Early events were game nights and dinner parties in her apartment; when money ran short, she moved them to local venues, which led to corporate event work, including for Amazon. Just before the 2020 lockdown she was preparing to take over concierge services for four Marriott properties. She kept those relationships alive through virtual networking and game nights and, in May 2021, signed a Marriott contract for a virtual concierge model. The interview describes ABCVIP as now providing off-site concierge services for major companies.
Botelho told the interviewer she had followed the example of the Spanx founder Sara Blakely in keeping full ownership, and that she reinvests the company’s earnings rather than taking time off; she keeps Sundays, she said, as “mental sabbatical days.”
By April 2022, when Botelho appeared on the Premier Chess podcast, the company was described as the concierge for more than 6,000 rooms across ten hotels in Manhattan. Premier Chess episode 205
What ABCVIP and Botelho do
ABCVIP describes itself as “New York City’s first Experiential Concierge and Event Planning Agency,” with offices on Wall Street. Its services cover dining reservations, Broadway and sporting events, concerts, tours, wellness and spa bookings, transportation from airport transfers to private aviation, and events planned from concept through execution. The company says it acts as “a strategic partner” rather than a traditional concierge. About ABCVIP
The Botelho brand extends that service to member programs. Botelho’s site lists client portals for The Yale Club, Major League Baseball and Experience by Extell alongside its own private memberships, with request forms for restaurant reservations, private events, concerts and shows, yacht and boat transportation and courier delivery. ABCVIP’s team page lists Botelho as founder and CEO, with a staff that includes concierge, partner-relations, reservations and technology roles. ABCVIP team
The room at 5th&Mad
The party took place a short walk from Fifth Avenue. NYC Tourism + Conventions describes 5th&Mad, at 7 East 36th Street, as a spacious bi-level bar with ten private areas and a private function room, serving traditional American and Irish small plates. Its corner of Murray Hill sits just off Fifth Avenue, a short walk north of the Empire State Building.
The birthday, as part of the launch
The launch and the founder’s birthday shared the night by design. ABCVIP’s own materials presented them together, with the showcase first and the birthday party second. The members’ showcase and the Jackie’s House debut came first on the program; the birthday celebration followed.
ABCVIP has not published photographs, a guest count or auction results from the evening, and this report does not describe the room beyond the organizer’s published program. Those details can be added here when the company releases them.
More from the social calendar: Art, culture and society coverage and the Circuit Calendar for November 10, 2026.
Keep reading
Members Clubs · New York
A House of Olympus Dinner at Zero Bond on Halloween
Two photographs from October 31 preserve the themed menu and dining-room atmosphere at Zero Bond.
Save the dates
ABCVIP 8th Annual Launch Party
Calendar save only; book admission separately.
Galas · Art & Culture
Guggenheim YCC Party 2026: Art, Music and a Night to Watch
Diane Severin Nguyen’s artist collaboration, Trevor Paglen’s award recognition and thirty years of collecting make the Guggenheim’s annual YCC party one to follow.
Sport & Society · Washington, D.C.
Ringside at the White House: UFC Freedom 250 on the South Lawn
A firsthand report from UFC Freedom 250 on the White House South Lawn: a fourth-row view, a remarkable crowd and a final moment inside the Octagon.